The web is only the beginning of a marketing campaign.
Yes, this is just the beginning! You’ve uploaded your new site details, added 10 images, now all that’s left to do is sit back and wait for that cash to come rolling in, right?
Well, not quite!
The web is only a small part of the bigger picture. It has to be part of a larger marketing campaign. It needs to be supported by a constant publicity and promotional activities. Wherever you are, whichever gallery you have your work in, make sure you leave details of where on the web people can see your work.
Build up a database of interested parties, become part of a larger community, do all you can to direct people to your site and you will reap the benefits. If you don’t do anything then you may find things a little quiet!
We’re going to do our bit by keeping the site looking fresh with new items every month, as well as a regular newsletter to interested parties. That should give you all a head start.
Good luck everyone!
